Town Streamline Operations with Local Partner

Newcastle Town FC Streamline Operations with Local Partner PenguinPay

Newcastle Town FC are reaping the benefits of their partnership with local business PenguinPay, who have helped the club tackle challenges around payment processing and stock management. The club’s 20-acre Roe Lane site and 10-acre Wammy site are thriving hubs for football and community activity, offering a wide range of services to local residents and teams. As the club continues to grow year after year, new operational challenges naturally arise.

Working together is the key.

While success on the pitch has been strong, behind the scenes the club relies heavily on volunteers to run the café and club shops. To support them and improve service speed at the tills, Newcastle Town needed a system that was both efficient and easy to use.

That’s where Chris Niblett from PenguinPay stepped in. PenguinPay specialise in providing bespoke payment and point-of-sale solutions, carefully tailored to suit each client’s operational needs. Their consultative approach ensures businesses receive the right mix of technology and support — from fully integrated EPOS systems and card payment solutions to e-commerce gateways and virtual terminals — helping them thrive in a competitive market.

PenguinPay are proud partners with Newcastle Town FC

Chris Niblett explained:

“Gavin needed a modern ordering and payment solution to replace the old pen-and-paper system used in the café and shop, as well as his outdated and unreliable card terminals. After discussing the club’s needs, we delivered a simple, reliable system with built-in stock management and traceability features for reporting. The result has been greater efficiency, reduced costs, and more time for Gavin to focus on running the club.”

Chairman Gavin Appleby outside Alison's Cafe at the Roe Lane Playing Fields facility, holding one of their new terminals sourced by PenguinPay.

Gavin Appleby from Newcastle Town FC added:

“The system and software provided by PenguinPay have completely transformed how we operate at Roe Lane. With volunteers, simplicity is key — and this system makes everything easier and more efficient. We couldn’t recommend it highly enough.”

To find out more about PenguinPay, visit their social media channels or website.

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